How to attract customers - "Your about to become the victim of a brutal ambush!"

I love the pitch that your going to be royally screwed if you come play our game. It is indeed refreshingly different. Also perhaps they could say 'Hey, why climb a bell tower in real life and be gunned down by cops, when you could express your dark bitterness in our game (after an extended subscription because 'time is on your side') pretty much endlessly, without being riddled with cop bullets that are probably banned by the geneva convention?'

Ya know what, no ones going to remember that they ganked you months ago. They can't even remember their own passwords half the time.

I think lawyers should start pitching the idea of marrying, so you can really get someone in a divorce years latter (Time is on your side!), and the lawyers obviously garner up the moolah from it. Same principle - set up dysfucntional human relationships for cash-money!