It struck me the most with a particular kickstarter that had the speel "we treat our community members like they are family"
I get the sentiment, but think about it - how often are you trying to sell products to your family, to get money out of them?
Yet at the same time, being a social specie, we are all looking for some kind of community to enter, maybe?
I guess it's the really big companies, like Valve, who are so big it seems like they don't need your money that pass off the illusion of being a community the best. Because you're just part of them, right? And that money - well, it was a pittance - it's not what really matters. It's not what matters to Valve. Not really.