I just found the google trends page. Yeah, I know, I'm slow.
But reading that little line chart, it's like reading the emotions on the face of some massive zeitgeist. I'm looking at one now where there's this low murmer of search for some time like people are looking, looking, concern then OMGWTFBBQ the zeitgeist gets really excited about the whole thing.
In others there's like this explosion of interest like a wave of people saw it, checked it out but let it go, but then maybe mentioned it to someone and EXPLOSION!
Just that little line tracing all those responces...