I was looking at shots for silent hill: downpour over here at gamer grills (wait - grrlz!)
After not utterly acknowledging the moniker, I've probably lost half my audience already - but moving on all the same, the pictures just struck me as a prime example of the, from this perspective, rising trend.
I mean look at the oh so dark and terrible backgrounds - what are they there for?
To make the protagonist look good.
And are the protagonists a little grungy and messy? Yeah...and why is that the case? To make them look good in a sort of cutting edge, "I'm a little dirty therefore I must do stuff" way.
Then you just flat out have the neatly composed model shots (which may be more a result of the imaginative rigidities of working with 3D models, granted)
What would be a bit more scary, perhaps? Perhaps someone who looks maybe like they deserve, for some reason or another, to die. And you play as that person. How do you console that in play - you don't have a perfect mary sue looking character - not a prime alpha, so surely by our very inner nature we assign them red shirt status. Yet your playing them, so this assignment doesn't work out? Or does it? Or doesn't it? An inner termoil that isn't in the game, it's inside your heart, inside your head.
Or you can play characters who look simply fabulous, darlink!