Sunday, May 8, 2011

Free to play mmorpgs, early adopters and you

This little bottie went to market and this little bottie went free to play...

Quite a few people out there seem to get in a tizzy about games that are brought out on a subscription basis, but then a few months or such in become free to play.

When really this was planned from the start (barring the game being wildly successful in getting subs and keeping them, then they'd maintain a sub system)

The fact is a 'free' mmorpg is better advertising than a television advert and FAR cheaper. What sort of advert do you sit in front of, watching it for hours? 'But it's entertaining!'. Well, maybe you found the old spice advert mildly entertaining - were they giving that away for free?

The reason for subs at the start is a fairly standard business practice, if not commonly acknowled amongst the punters. Remember when playstations or ipods or whatever first came out, they cost alot, but then the price goes down?

The fact is, there are people out there with disposable income (and sometimes not so disposable income) that want to be the first to get some new thingie!

They are the early adopters. They are a way of quickly recouping alot of money.

So instead of thinking "Oh, how long is it before your new mmorpg gives up having a subscription, huh?" as if you know the condition of the industry, realise your not ahead of them, they are several moves ahead of you.

No comments:

Post a Comment