Guild Wars 2 : Will the levels/game run out 3/4ths in?

Guild wars 2 has a bit of a different leveling format, apparently.

The thing was, I was kind of put off in guild wars 1 by getting to top level before the story ended. Indeed, I stopped playing - not out of rage, just lack of draw.

Before that point you could go out and pretty much do anything, including followng the story, and you got XP, which meant more power, or atleast some edge. It was a reward mechanism.

Then that got taken away entirely UNLESS I went out and hunted specific elite skills and things - ie, I couldn't do what I pretty much wanted and be rewarded.

So I had PVE fights which IIRC, didn't feel like I did much toward the outcome, and no reward for doing them except to see more of the story which...isn't game. I'll read a book if I don't want any game with my story.

So will they run out of levels, or more specifically, the ability to do pretty much what you want and keep getting rewarded? Will I top level about a three quarters and then only specific activities will garner me anything and doing whatever will result in nothing much in game terms?

Levels aren't exactly a great mechanic to begin with - what's the point if you go from +1 to +2 to attack if the monsters go from +1 armour to +2 armour at the same time? Not alot. But even with a shaky reward mechanic, if it runs out, jeez...

Secret blizzard transmission intercepted

A blizzard presentation to shareholders somewhere in a secret location...

Blizz dev: "Things have been going great and weve got this great new idea for an expansion! We just need three or four million for development, and it'll make us even more money - and given how we make millions each month, we were thinking..."

Shareholder, in a faintly german nazi voice: "...you vew thinkink..."

Blizz dev: "Could we have a few million to make this amazing new game world area...it's bound to be a profitable as every subscriber will buy one for around one hundred dollars a unit and..."

Shareholder: "...we have heard of somethink else you haft made..."

Blizz dev: "..."

Shareholder: "Something called a....sparkle pony?" *the shareholder withdraws thier long filter cigarette, acrid smoke spewing from their lips, and slowly taps the burning ember into a rotten ashtray*

Blizz dev: "Ah yes, but, but we have this new game world idea..."

Shareholder: "Be tellink me...how much did this sparkle pony be costink to develop?"

Blizz dev: "...around five hundred..."

Shareholder: "Five hundred thousand?"

Blizz dev: "*cough*...no, five hundred dollars...and actually...alot of that was the pizza we ordered...."

Shareholder: "So you are tellink me you want four million dollars to make around a hundred per subscriber?"

Blizz dev: "Yes, it's a great opportunity and.."

Shareholder: "When with the mere pittance of five hundred dollars, we could make twenty five dollars from millions of subscribers?"

Blizz dev: "Yes, I know it sounds good, but the game world..."

Shareholder: "I am thinking...I am thinking, yes, you will begin work on a...new sparkle pony. Perhaps a star pony this time, yes? Perhaps one around the theme of...death?"

Blizz dev: "But my lord, I really must protest, we could...gah! gah! *Blizz dev starts clutching at his throat and slowly rises into the air, until his feet leave the ground, he face red as he chokes. Eventually he falls to the ground...dead!*

Shareholder: "You, the other one, your in command now. I want that rebel base found and I want this death star pony deployed now!"

Newly appointed blizz dev: "Yes, lord Vivendi" *bows and hurries away*

*Duh duh duh der da der der da durrrrrrr*

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Kind of an addition to this.