I've noticed in a few reviews of mmorpgs or dragon age, etc, around, that there's an emphasis on character customisation and how good it is.
Character customisation is stupid. It's the ultimate reflection of the shallow "It's what's on the outside that counts".
How your guy looks, does not matter. I'll admit, I've fiddled with face, etc. But it's fiddling - it's nothing significant at all. I know it was a waste of time. But not everyone does - other people seem to go in thinking it deeply important.
Substance, not style! Deeds, not looks!
But no, we get a display animal/peacock culture. Perhaps even stemming way back to table top roleplaying, where the players had some incredibly railroaded gameplay, so they just focused on making pretty characters because that's all they got to choose. And what do you get in video games - take the rat killing quest or...stand around doing nothing. So pretty much again, railroaded.
I remember that WOW's presentation at a blizzcon of the wrath of the lich king expansion included a barber shop, and there being cheers from the crowd apparently. Of all the things, of all the events, self preening was the most epic!?
Character customisation is stupid! Indiana Jones is not Indiana Jones because of his hat! Spiderman is not spiderman because of his suit!
Now, thinking your cool looking after completing some sort of deed or event, fair enough. But just fidling around with looks, just for their own sake? It's being a poser.